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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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It might sound like a silly question, but do the reviews you share on your website appear genuine to the prospective patients reading them? GROWTH IN ONLINE REVIEW DEPENDENCE Bright Local has studied the impact customer reviews are on purchasing…
An effective SEO strategy can propel your website to the top of the search engine results, driving organic traffic and, ultimately, conversions. However, in the quest for SEO success, there are common errors that can derail your efforts. We will…
Google’s Updated Again – Here’s How It Affects You ‘Google has released a new update to their search algorithm’ – the phrase that turns the stomach of any digital marketer or business owner worldwide. Every few years, Google rolls out upgrades…
Search Ads Benchmarks 2023 Let’s dive in deeper… Average Click-through Rate (%): 5.34% Your Average Click-through Rate (CTR) is calculated by dividing the number of clicks an ad receives by the total number of times it’s shown (impressions). CTR provides…
Topic Clusters & How To Create Them in 3 Easy Steps. Content is king, right? You’ve heard it before. Bill Gates coined his 1996 essay on the future of the internet ‘Content is King’ He was right. But SEO has…
Schema Markup, also known as structured data markup, is a code that you embed on your website to help search engines provide more informative and relevant results for users. How does it work? Schema Markup works by adding context and…
Are you struggling to boost your website’s visibility on search engines? Look no further! We’ve compiled a comprehensive on-page SEO checklist that will empower you to optimise your web pages for better rankings and increased organic traffic. Here’s a step-by-step…
The dental industry is becoming more competitive to attract private patients, so it’s crucial for dental practices to think creatively and strategically when it comes to marketing their services and treatments. One effective way to attract new patients and promote…
One of the biggest changes in the dental industry since coming out of the Covid lockdowns has been that, for the most part, patients are in steady supply. Whether this is due to the closure of NHS practices, or practices…
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