Top Reasons To Have a Blog
Do you regularly post blogs on your website?
Do you even have a page on your site dedicated to providing your visitors with the latest news, dental information etc?
Maybe the reasons below might help persuade you to have a blog included on your website:
- The more you post blogs the more you are seen as a trusted advisor and the authority in your field. Blogs help people get to know you better and help to increase their level of trust in your practice.
- SEO (search engine optimisation) benefits – Google loves unique content on websites and the keywords used in the material you write for your blog can help your site appear more frequently in search results. In addition the use of different keywords throughout different blog posts can help increase the visibility of your site for different search terms.
- Blogs can help to act as an entry point to the rest of your website.
- Blogging helps show that you are committed to your customers and helps build a long term connection / relationship with them.
- Writing blogs can help create new opportunities by bringing in people that may not have heard about your practice but have stumbled upon your blog.
- Blogging helps give your brand a personality. The more you blog the more the personality develops and the more likely people want to engage with you and your practice.
- It can provide your patients with news and updates quicker.
- It provides you with an incredible opportunity to stand out from your competitors.
- It can also help keep your website up to date and fresh and help liven it up by giving your visitors something new to read and engage with, helping develop the relationships with your patients further.
- It can help give your practice an understanding of what your patients may or may not be interested in and might give you the opportunity to create special offers that attract interest.
If you would like to know more about how blogs can help your practice, please give Dental Design a call on 01202 677277.
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