Turn your Good content into GREAT content
We are all being told that unique content is what Google loves. But creating GREAT content can be tricky. If you are looking for ways to grab people’s attention, keep them reading and to ultimately make some sort of action then reading the following tips below may just help you!
Create ATTENTION grabbing headlines
Most people navigating the web will be skimming through individual headlines until something grabs their attention and makes them want to read more. The importance of headlines cannot be stressed enough as you could spend a lot of your time creating the best content on a page but if the headline doesn’t interest people then your content might not be read. The types of headlines you could try are:
- Direct Approach – e.g. “Free Hygienist Appointment When You Have Your Teeth Whitened”
- News Headlines
- How to – e.g. “How to Clean Your Teeth the Right Way”
- Question – e.g “Are You Flossing?”
- Command Headline – e.g. “You Need to Get Your Teeth Checked Today”
- Reason Why Headline – e.g. “5 Ways To …..”
- Testimonial Headline
Write Worthy Content
Follow these simple steps to make sure your content is GREAT:
- Provide a stimulating intro – so you have attracted the attention of the reader using your headline, but make sure that they are still drawn in to read the remaining content. If the introduction disappoints them they will leave and some of the most important bits of your content will not be read.
- Use images – it’s a known fact that images make content more appealing to read and are useful in illustrating your point.
- Be organised
- Share links – link to content that reinforces your point. Linking to highly authoritative content elsewhere can help establish you as a trusted source of information which will make people come back to read more of your content in the future.
- Call to Action – add a call to action if it helps the reader.
If you would like to know more about how Dental Design can help with your online marketing, please give us a call on 01202 677277.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
