The CEO of twitter recently held a press conference regarding the future of the company and quoted some pretty impressive statistics. Around the world the social media network is averaging 230million tweets per day, which is up 110% on this time last year. These tweets come from over 100million monthly active users, which is up 82% from the beginning of the year with over half of these logging in every day.
This means that there are large amounts of fantastic content being published every day- something which Dick Costolo stressed the importance of. Many users of twitter never send a single tweet, rather they follow companies, brands and celebrities through timelines, simply engaging with content rather than posting themselves. Being seen as a publisher is something the company is very interested in and will promote in the future.
The latest development announced by the company is UK targeted adverts. The scheme is set to launch in October and is somewhat behind schedule, as it was first announced to launch at the beginning of the year. So far twitter is reported to be in talks with big brands including o2, Vodafone and Sony for 6 figure sum advertising deals, which are targeted towards their followers and the users which they follow.
So what does this mean for dentists? It may seem that your practice is a very small fish in a big pond with regards to the monstrous size of twitter and social media as a whole. However, what starts at the top must filter down and with the sophistication of twitters regional targeting I would be surprised if they didn’t follow Facebook and Google’s lead and begin to allow smaller companies to create paid ads for a more reasonable fee in the not so distant future.
Whilst we await these new developments and we’ll update you when they happen; try to post engaging, interesting content on your twitter feed on a regular basis to keep your practice at the forefront of your patients’ and peers’ minds; occasionally linking back to your website will also help your traffic figures, as long as you don’t look too ‘spammy’.