Twitter Paid Advertising

Twitter Paid Advertising
9 September 2011 | | Search Engine Optimisation

The CEO of twitter recently held a press conference regarding the future of the company and quoted some pretty impressive statistics. Around the world the social media network is averaging 230million tweets  per day, which is up 110% on this time last year. These tweets come  from over 100million monthly active users, which is up 82% from the beginning of the year with over half of these logging in every day.

This means that there are large amounts of fantastic content being published every day- something which Dick Costolo stressed the importance of. Many users of twitter never send a single tweet, rather they follow companies, brands and celebrities through timelines,  simply engaging with content rather than posting themselves. Being seen as a publisher is something the company is very interested in and will promote in the future.

The latest development announced by the company is UK targeted adverts. The scheme is set to launch in October and is somewhat behind schedule, as it was first announced to launch at the beginning of the year. So far twitter is reported to be in talks with big brands including o2, Vodafone and Sony for 6 figure sum advertising deals,  which are targeted towards  their followers and the users which they follow.

So what does this mean for dentists? It may seem that your practice is a very small fish in a big pond with regards to the monstrous size of twitter and social media as a whole. However, what starts at the top must filter down and with the sophistication of twitters regional targeting I would be surprised if they didn’t follow Facebook and Google’s lead and begin to allow smaller companies to create paid ads for a more reasonable fee in the not so distant future.

Whilst we await these new developments and we’ll update you when they happen;  try to post engaging, interesting content on your twitter feed on  a regular basis to keep your practice at the forefront of your patients’ and peers’ minds; occasionally linking back to your website will also help your traffic figures, as long as you don’t look too ‘spammy’.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents