Website Essentials

17 May 2016 | | Creative Design, Marketing

There are some essentials which should be adhered to when launching a new website to attract new patients.

Good Design

Good design keeps the user happy! When they arrive on your home page, their eyes will naturally go to the top left in search of confirmation that they’re in the right place. Keep it simple, too much content, page copy or too many call to action will overwhelm your prospects. At the top of your site, your readers should find your business name and your tagline. These essential words will let them know they’ve found what they were looking for.

Navigation

If your readers can’t get around on the page or on the website they won’t stick around. You should have navigation on your web pages that is clear, direct, and easy to use. When people click on the links in your navigation bar, it’s because they want to leave the page they’re on, and go someplace else. Label them in plain English using the most universally understood terms you can find to describe what users will get when they click.

Use a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.

Consistency

Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc. Everything should be themed to make your design coherent between pages and on the same page.

Color is critical on web pages, but colors have meanings to people, and using the wrong color can have the wrong connotation if you’re not careful.

Content

Writing for the web is different from writing for print. People skim online, especially when they first get to a page. You want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics.

Position your content so that when they move through it, they’re absorbing your information in order. Put the most important item higher on the page, just below your header, and on the left. Add white space to the left and right of your content area to give your words room to breathe. Don’t be afraid to space your lines out a bit — text on the web is easier to read when it’s not quite as compact as text on the printed page. Aim for at least 250 words of text per page with keywords included and nice imagery. Use engaging videos to build credibility and attract visitors who don’t want to read a lot about your services.

Usability

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout or you can build a dedicated mobile site.

If you do nothing else to improve your web pages, you should make them load as fast as possible. A load time longer than two seconds, broken links, flash based pages and difficult navigation drive patients away. Create a responsive version of the site and test to make sure they are easy to navigate and patients can contact you from their device.

Market your website

Optimise your website for Google. Add your business reviews to your website homepage. Add social buttons and link to your business blog to grow your brand awareness and generate fresh content on your site

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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