Why a good logo is important for your business

28th July 2021 | | Blog, Branding, Creative Design

If you would like to grow your business or customer/patient base, you should first look at the impression you are making. Your logo is the first thing that people notice about you. It represents you and your business and is an integral part of making your brand a successful one.

Grab some attention

People’s attention spans are short in our fast-paced society, packed with social media, advertising, and PPC campaigns. You have just a few seconds to convince a potential new customer that your business is worth its salt. This is where your logo comes in. It is a fantastic source to grab people’s attention and to communicate your company’s core values within seconds.

Make a good first impression

What impression are you trying to make? Are you very professional and experienced? Are you more high-end? Or are you family orientated? Your logo can speak volumes about you as a business. It should set you up as an authority in your industry immediately. Our design and marketing team at Dental Design Marketing can help you understand your focus and can design you a brand-new logo to reflect this. Maybe you just need a logo tweak or update, we can also advise on this.

Create your brand identity

The logo is the start of all your branding and your brand identity. A good logo can lead you to new letterheads, business cards, landing pages for a particular product, the world is your oyster. The fonts, colours, and logo style will allow you to create your new brand identity and communicate your business to potential new customers. The brand identity gives your customers a professional, thought-out appearance, which all ties together. This, in turn, convinces the customer to trust your brand.

Make your company memorable

Logos are a symbol and ideally should lead people to recognise your brand. You want them to remember you and more importantly the good experience they had when dealing with you. Sometimes people forget a company’s name, but they are more likely to remember the logo and the experience they had.

Stand out from the crowd

What is your USP? What makes you different from your competitors? Have a think about this. Your logo should represent these differences and why you are better than the rest. A well-designed logo can communicate your brand ethos and your mission.

Get brand loyalty

As your business and brand grow it will become more familiar to more people. This creates a sense of accessibility and trustworthiness. Your logo is a vital part of this. Many people will recognise your logo before they read your business name.

Our in-house graphic designer is focused on giving you a full brand that works seamlessly across web, print, uniforms, video, and how you treat your customers or patients. The experience they receive is cemented with a confident brand, consistently placing you as the right choice for them.

Contact us today on 01202 677277 to arrange a free branding review with our team.

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