Why a Local Business Should Utilise Digital Marketing

digital marketing methods
2 December 2019 | | Internet, Marketing

In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month.

It was discovered that with a data pool of over 11,000 websites the average traffic sources were; 50% from organic search, 37% direct visits, with little to zero email/paid/display sessions. On top of that only 5% came from social media.

What does this report tell us?

By not opening up your website to extra channels of traffic you are not reaching the full potential of the website performance. Even if you’re hitting organic search goals, a competitor running an aggressive advertising or email marketing campaign can cause a disruption to those goals.

Getting the best from Digital Marketing

SEO

  • Have a clear and concise strategy and website layout on how to optimise for your targeted search terms.
  • Create unique, trustworthy, and relevant content for the pages to increase chances of ranking and average time spent on the site by users.
  • Ensure baseline on-page optimisation factors are correctly set for best practices (Meta titles, header tags, keyword distribution, etc).

Once the website is optimised for search the following methods can be used to utilise more streams of traffic:

    • Pay-Per-Click: Promoting ads within the search results that target manually selected keywords. These ads can be set up to be shown only to certain demographics and locations.
    • Social Media: Creating a profile on popular social media platforms such as Facebook, Instagram, and Twitter. By doing so you can show a more personal side of the business and capture a ton of voice that your audience will relate and engage with. Alongside this you can also run ads on said platforms that are displayed naturally within user’s feeds.
    • Email Marketing: Send out promotional newsletters to your audience’s mailboxes which can include captivating designs and call-to-actions. Go a step further and use methods such as automation and segmentation to increase performance.
    • Web Design: If you’re looking to branch into different sectors of digital marketing then you most likely already have a website. However, that website may not be set up to best practice. Google reward sites nowadays which are mobile-responsive, easy to navigate, have quick load times, and do not use out dated elements such as flash.

All of these methods can be overwhelming for someone outside the industry with no prior knowledge. If you are looking to increase your website’s traffic then feel free to give us a call on 01202 677 277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents