Why a Local Business Should Utilise Digital Marketing

digital marketing methods
2nd December 2019 | | Internet, Marketing

In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month.

It was discovered that with a data pool of over 11,000 websites the average traffic sources were; 50% from organic search, 37% direct visits, with little to zero email/paid/display sessions. On top of that only 5% came from social media.

What does this report tell us?

By not opening up your website to extra channels of traffic you are not reaching the full potential of the website performance. Even if you’re hitting organic search goals, a competitor running an aggressive advertising or email marketing campaign can cause a disruption to those goals.

Getting the best from Digital Marketing

SEO

  • Have a clear and concise strategy and website layout on how to optimise for your targeted search terms.
  • Create unique, trustworthy, and relevant content for the pages to increase chances of ranking and average time spent on the site by users.
  • Ensure baseline on-page optimisation factors are correctly set for best practices (Meta titles, header tags, keyword distribution, etc).

Once the website is optimised for search the following methods can be used to utilise more streams of traffic:

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