In a recent study by Search Engine Journal, they suggest over 50% of local business websites receive less than 500 visits per month.
It was discovered that with a data pool of over 11,000 websites the average traffic sources were; 50% from organic search, 37% direct visits, with little to zero email/paid/display sessions. On top of that only 5% came from social media.
By not opening up your website to extra channels of traffic you are not reaching the full potential of the website performance. Even if you’re hitting organic search goals, a competitor running an aggressive advertising or email marketing campaign can cause a disruption to those goals.
Once the website is optimised for search the following methods can be used to utilise more streams of traffic:
All of these methods can be overwhelming for someone outside the industry with no prior knowledge. If you are looking to increase your website’s traffic then feel free to give us a call on 01202 677 277.