There is no single answer to answer that question. The straightest answer could be “because it’s my job”; but Dental Design doesn’t do things for the sake of doing things. We like to have a reason behind our motions.
We blog every week because it means that we keep on top of research of the Dental Marketing industry. Researching Google’s change in algorithms, ranking factors that have become apparent, black hat and white hat techniques. This means that blogging allows us to deliver a better service to you.
The other benefits of blogging are from an SEO standpoint. We tell our clients on an almost daily basis to start blogging and if you’re wondering why – Google ‘Dental Marketing Companies’, do you see us? That’s because as well as our site having a load of original content revolving around us being a dental marketing company. We also have a bunch of information around dental marketing on our blogs. This information is expanded on a weekly basis, with more original information and more pages. So in Google’s eyes, we are becoming a wealthier source of knowledge, a larger site, with great content, every week. That is why we ask our clients to blog.
We, of course, do understand that as Dentists you are incredibly busy and therefore we do offer a blogging package! Feel free to get in touch on 01202 677277 to find out more!