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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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In 2025, Google’s search results pages (SERPs) look very different from a few years ago. Between AI-generated summaries, featured snippets, “People also ask” boxes, and Google Business Profiles, many users now find the answers they need without ever clicking a…
With AI systems like ChatGPT and Google’s AI Overviews shaping how people find answers, dentists need to think beyond Google rankings. LLM citations are a new type of online visibility that can help your dental practice appear in AI-generated answers,…
Following our Q2 analysis, we’ve reviewed the latest data from Google Ads campaigns we manage for dental practices across the UK. This Q3 benchmark update highlights how performance has shifted over the summer months – offering valuable insights into trends,…
“The future of AI is not about replacing humans, it’s about augmenting human capabilities.” – Sundar Pichai, CEO of Google. With the best will in the world, you can’t be everything, everywhere, all at once. As much as you’d like…
With 78% of local mobile searches resulting in offline visits within 24 hours, it’s imperative for dental professionals to optimise their online presence to attract and retain patients. This guide delves into the most effective local SEO strategies tailored for…
There is no denying that AI-powered search platforms are on the rise. They’re gaining attention quickly, with some showing triple-digit growth month on month. But when it comes to bringing patients through your doors, organic search is still leading the…
Social media advertising is a powerful way for dental practices to attract new patients, build trust, and showcase their services. But with so many platforms and ad formats available, knowing how to create the right assets is key to making…
You open a website, nice homepage, good on the eye, punchy copy. A good first impression. Then a box pops up in the bottom corner. A message appears. ‘Good morning, welcome to the practice.’ Then another one immediately after ‘I’m…
Pay-per-click (PPC) advertising is one of the most powerful tools for generating new patient enquiries. Google Ads, in particular, can put your practice in front of people searching for services such as “emergency dentist near me” or “teeth whitening London.”…
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