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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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How webhooks and Zapier help protect your conversion data in a cookie limited world Digital marketing for dental practices is becoming increasingly data-challenged. Between stricter privacy regulations, browser restrictions and the widespread use of ad blockers, accurately tracking leads from…
The way patients find, compare, and book dental care is changing fast. Looking ahead to 2026, three things are changing the game: AI-powered search and content, hyper-local discovery, and short, trust-building social videos. For dentists and practice managers, that means…
I love a deal. With the January sales just around the corner I’m going to be in my element. Back in the day that would mean trawling the high street, looking for those 75% off stickers. Of course, in 2025…
Dentists are constantly looking for ways to stand out on Google. While traditional SEO is still essential, the rise of AI-driven search behaviour has changed how visibility works, especially when it comes to People Also Ask (PAA) boxes and featured…
For years, Google Analytics has been the backbone of how we understand website performance – tracking patient visits, form submissions, and campaign success. It’s familiar, powerful, and free. But lately, we’ve been asking ourselves: are there better-suited tools out there?…
When it comes to attracting new patients and keeping existing ones engaged, dental practices often focus on their website, social media and paid advertising. While these channels are important, one of the most powerful and often overlooked tools in dental…
What do you want? I don’t mean to sound impertinent there, but it’s a (if you’ll excuse the pun) pertinent question. From a marketing perspective, establishing what you actually need is vital to ensure that what you’re doing is driving…
In 2025, Google’s search results pages (SERPs) look very different from a few years ago. Between AI-generated summaries, featured snippets, “People also ask” boxes, and Google Business Profiles, many users now find the answers they need without ever clicking a…
With AI systems like ChatGPT and Google’s AI Overviews shaping how people find answers, dentists need to think beyond Google rankings. LLM citations are a new type of online visibility that can help your dental practice appear in AI-generated answers,…
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