What are Google reviews and how can it benefit your site?
Online customer reviews are increasingly important if you want your site to be visible on Google.
Google is placing more influence on the positive ranking factor of an online review in amongst the other 200+ factors that affect a site’s rank for a search term.
With this in mind encouraging your patients to leave Google reviews is essential for the on-going marketing of your site.
A proactive approach to patient service and feedback can boost your practice reputation online. The power of the review:
- Positive reviews are a sign of trust
- Reviews encourage more reviews
- Helps with your Google rankings
To leave a review on Google a patient needs a Google account. There are some handy ways in which you can target review requests.
- Ask those patients who already have a Gmail account (you’ll know this as their email will end in gmail.com or googlemail.com)
- Garner your requests for those patients who can’t rate you enough verbally after a fabulous treatment.
- Create incentives, (not bribes!) by offering a percentage off a treatment or next visit, or a freebie for leaving a review – positive or not.
We can add an instruction page to your site which leads the user straight to your Google Local page in order for them to easily leave a review.
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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