Like most businesses, you’re probably using Google Analytics to track your website performance and measure how well your marketing campaigns are performing. With the sun setting on Google’s old Universal Analytics and everyone moving onto GA4, it might also be…
How To Optimise For Featured Snippets
8 December 2022 | Lucy Mander | Marketing, Search Engine OptimisationWhat is a featured snippet? Featured Snippets are short pieces of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. They are more likely to appear when users enter informational queries….
What’s the difference between Google Tag Manager and Google Analytics? Google Tag Manager is used for storing and managing code. Google Analytics is used for data analysis. Google Analytics 4 Google announced that Universal Analytics (UA) will be replaced with…
Running a successful Pay-Per-Click (PPC) campaign requires a fair bit of work and constant optimisation in order to improve performance. One of the main things we work on as part of a client’s on-going PPC management, is to improve campaign…
Is your dental marketing strategy prepared for a recession?
17 November 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per Click, Search Engine OptimisationAs we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
Semrush is an SEO tool to help improve your online visibility and discover marketing insights. Here are some key tools that could help: 1. Backlink Gap You can use this tool to compare the backlink profiles of up to five…
I’m sorry. I know, I know, why am I talking about next year when it’s only October? We’ve not even passed Halloween yet, let alone thought about Christmas, and yet here I am with 2023 in the title. Look, I…
The cost-of-living crisis: What does it mean for your online marketing?
23 September 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per ClickThere’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK…
TikTok! What is it and is it right for you? Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck…
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