Content optimisation is improving the quality of your content so that it’s informative, valuable and engaging for your patients, whilst targeting relevant keywords to increase your visibility in the search results. Statistics from firstpage.com shows that ranking #1 generates a typical…
And breathe. What a year that was! Whatever its origins, the phrase ‘may you live in interesting times’ has always been determined as something one might say to an enemy. Nobody wants to live through turmoil, and 3 prime ministers…
Like most businesses, you’re probably using Google Analytics to track your website performance and measure how well your marketing campaigns are performing. With the sun setting on Google’s old Universal Analytics and everyone moving onto GA4, it might also be…
How To Optimise For Featured Snippets
8 December 2022 | Lucy Mander | Marketing, Search Engine OptimisationWhat is a featured snippet? Featured Snippets are short pieces of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. They are more likely to appear when users enter informational queries….
What’s the difference between Google Tag Manager and Google Analytics? Google Tag Manager is used for storing and managing code. Google Analytics is used for data analysis. Google Analytics 4 Google announced that Universal Analytics (UA) will be replaced with…
Running a successful Pay-Per-Click (PPC) campaign requires a fair bit of work and constant optimisation in order to improve performance. One of the main things we work on as part of a client’s on-going PPC management, is to improve campaign…
Is your dental marketing strategy prepared for a recession?
17 November 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per Click, Search Engine OptimisationAs we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
Semrush is an SEO tool to help improve your online visibility and discover marketing insights. Here are some key tools that could help: 1. Backlink Gap You can use this tool to compare the backlink profiles of up to five…
I’m sorry. I know, I know, why am I talking about next year when it’s only October? We’ve not even passed Halloween yet, let alone thought about Christmas, and yet here I am with 2023 in the title. Look, I…
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