I’m sorry. I know, I know, why am I talking about next year when it’s only October? We’ve not even passed Halloween yet, let alone thought about Christmas, and yet here I am with 2023 in the title. Look, I…
The cost-of-living crisis: What does it mean for your online marketing?
23 September 2022 | Aniqa Tabassum | Blog, Marketing, Pay Per ClickThere’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK…
TikTok! What is it and is it right for you? Though the app had already been around for many years (previously called Musical.ly), the social platform saw a boom in user activity during the 2020 Covid pandemic. With everyone stuck…
Your website’s bounce rate is a vital indicator of how well your site is performing. A bounce rate represents the percentage of users who visit a website and only view a single page before ‘bouncing’ off and leaving the site…
No practice likes receiving negative feedback, but negative reviews don’t need to be daunting. It all comes down to the way you approach them. You can then quickly change the things you’re not doing as well to improve your overall…
Forget location, it’s all about Retention, Retention, Retention
22 August 2022 | Matt Keech | Blog, MarketingI have to say that I find nothing is more puzzling in life than when Kirstie and Phil ask the two prospective homeowners about their budget. ‘Well, I’m a part-time water slide tester and my wife volunteers for the local…
SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
A successful dental practice requires a steady flow of patients. In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include: 1. Search Engine Optimization 2. Pay Per Click Advertising 3….
As I write this piece I’m reminded of the title of a 1970s BBC sitcom, ‘It Ain’t Half Hot Mum’. Summer has well and truly arrived and the UK sits sweltering in a heatwave that currently shows no signs of…
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