Most Dental practices will measure their online marketing performance via metrics such as search rankings, visitor numbers and email enquiries. Whilst business done online is increasing, people will still use the phone to enquire about a treatment or to register…
Getting patients to your website is an achievement in itself, it likely means you are ranking well in the search engines and/or have been recommended by word of mouth. Either way, you’re off to a great start. However, once a…
It’s fair to say that the world is a very different place from just a couple of years ago. The unprecedented changes brought about by the United Kingdom leaving the European Union, by the pandemic and by the current crisis…
Reels are officially available on Facebook! At the end of February, Meta announced they would be officially rolling out Reels to Facebook. With the incredible success on Instagram and the rising popularity of short-form video content, Meta is doubling down…
The days are getting longer, freezing winds are abating to be replaced with warm sunshine and the supermarket shelves are bedecked with chocolate eggs, bunnies and daffodils. Spring is no longer just around the corner, it’s well and truly upon…
Optimise Internal Linking
22 March 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationFor your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog,…
Making reviews work for your practice in 2022
11 March 2022 | Marcus Amberton | Marketing, Search Engine OptimisationOnline reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
Influencer marketing – Is it worth using to promote your dental practice?
1 March 2022 | Alison Woodcock | Marketing, Social MediaInfluencer marketing is growing rapidly. Since 2016, when the market was reportedly worth £1.2 billion, it has boomed to an estimated £10.1 billion in 2021 and there are no signs of it slowing down! So, what exactly is influencer marketing…
New Google Maps Update: Questions and Answers
24 February 2022 | Aniqa Tabassum | Blog, Marketing, Search Engine OptimisationHave you spotted the new feature that is popping up in Google Maps? A handful of users and SEO experts have noticed the question and answer feature is now appearing within Google Maps interface. The ‘Question and Answer’ feature originally…
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