Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
Influencer marketing is growing rapidly. Since 2016, when the market was reportedly worth £1.2 billion, it has boomed to an estimated £10.1 billion in 2021 and there are no signs of it slowing down! So, what exactly is influencer marketing…
Have you spotted the new feature that is popping up in Google Maps? A handful of users and SEO experts have noticed the question and answer feature is now appearing within Google Maps interface. The ‘Question and Answer’ feature originally…
I must confess that I’m often guilty of trying to run before I can walk. If I discover a new hobby or take on a new responsibility, I often find that I throw myself wholeheartedly into that task and try…
Hyperlocal marketing targets potential patients in a very specific area, often carrying out “near me” searches on their mobile devices, sometimes just a few streets away. Although “near me” searches remain popular, advances in search technology are determining how users…
With more than 92% of search engine market share, it’s clear to say that Google is king when it comes to online search traffic. Creating a Google My Business profile is a great way to attract new customers to your…
The holiday season is behind us and we’ve emerged from our comfortable Christmas bubbles to dive headfirst into a chilly and busy January. Traditionally a time of reviewing the successes and failures of the previous year and making resolutions about…
Your practice consists of a fully qualified dental team that can offer all treatments and services to help fix and maintain oral hygiene. But so can most of your competitors. Prospective patients want to know what sets your practice apart…
A few months ago TikTok announced they’d recently hit one billion users, remarkable progress for a platform that only launched five years ago. It’s following hot on the heels of Instagram which is approaching 1.4 billion users and also shows…
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