With the increase in people accessing the web via mobile devices, responsive web design has seen a huge rise in popularity and is outgrowing desktop versions. Catering to all of these audiences is vital, and so is gaining an understanding of…
It’s been a big year for online marketing – mobile has taken over and there are more ways than ever to find and engage your target audience online. For local businesses, doing a few things well may be more productive…
Specifically for “Google My Business” Local Listing, The search engine giant has released an API for developers to create and edit locations in Google My Business. Some of the Features Included are: Managing Special Hours – such as Christmas Opening Hours…
Augmented reality is a digital technology that overlays text, images or video over physical objects. You use your smartphone or tablet to see a layer of digital information on top of the physical environment offering digital enhancements to the real-world…
Anyone wanting to make the most out of their online marketing needs to consider email marketing in their strategy. But with users receiving large amounts of emails from multiple companies how do you succeed? Subject Lines One of the first…
New Year, New Strategy – Increase traffic to your website!
10 December 2015 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social MediaThe goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…
How to Use Social Media to Generate Patients
4 December 2015 | Marcus Amberton | Marketing, Social MediaTraditional thinking sees the role of Social Media to a business as an online marketing tool aimed at extending your brand, and ‘reach’ with fairly non-committal measurably. However with the rising use of Social Media and the way patients are…
The importance of reviews for local SEO
3 December 2015 | Lucy Mander | Marketing, Search Engine OptimisationReviews are a massive part of the web and an absolute essential for Dental Practices if you want to succeed online. The number of web sites offering patients the opportunity to review their dentist is increasing by the day, i.e….
The two most crucial social media platforms are: Facebook The largest social network – virtual necessity for brands investing in social. Set up a personal profile before you create a business page beneath it Create your business page and add…
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