It goes without saying that the metric most people will monitor is the number of visits their website receives. This is closely followed by the bounce rate. Whilst these are two very important metrics that help give a general understanding…
It goes without saying that the metric most people will monitor is the number of visits their website receives. This is closely followed by the bounce rate. Whilst these are two very important metrics that help give a general understanding…
For the first time ever, Google have released a version of the Search Quality Rating Guidelines in full, it is a 160-page PDF document aimed at helping Google Search Quality Raters understand how to rate the search results they are testing. “Ratings from…
The “About Us” page might not seem like one of the most important pages on your website, but the stats show that it is one of the most visited pages. New patients, carrying out research on dental practices in their…
Search Engine Optimisation is constantly changing and as we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways. Social Media…
Google AdWords launched with less than 400 advertisers in 2000. Now, more than 1 million advertisers generate billions of revenue for the search giant. AdWords indisputably changed the trajectory of online advertising with its self-serve keyword bidding system and propelled Google to become the multi-billion-pound business…
Google is the “directory” of choice for people trying to find a local business. There are factors that can aid your online marketing, but also factors that might be harming your efforts. If you are looking to succeed online you…
Deciding on a online marketing strategy, particularly when you are a small business with a limited budget can be difficult. Here are some top tips below: Great Content – If you can create it yourself, all the better Update your website…
This week, my blog points you to a brilliant article by Christopher Ratcliff of Search Engine Watch. Christopher Ratcliff explores the customer’s point of view when searching, finding, ordering and paying for a product online. Although very few dental practice…
Too often SEO is thought of in just its simplest terms. Yes, rankings in search engine result pages are incredible important, but it cannot be at the detriment of your websites User Experience (UX). This point becomes more poignant in the…