What’s in a hashtag? The humble hashtag has found a new lease of life in recent years, having been adopted as the main mode of discoverability in organic social posting. Using hashtags in your posts helps you to label your…
Your dental practice’s social media presence is more important than ever. It drives relevant traffic to your website, communicates with existing and potential patients, and offers a platform to promote your treatments. Many dental practices now have (and if not,…
As a Dental Practice owner, you have probably heard of Facebook business pages and Facebook Likes. Facebook Likes are probably the most important factor in being a success on Facebook. Without them, you will find that your posts and business…
The Advertising Standards Agency (ASA) has announced that from the 31st January they will be actively monitoring Social Media accounts in a bid to crack down on the advertisement of Botox. Dental Practices now need to make sure that any…
What are Facebook Ads? Facebook ads are targeted to users based on their location, demographic, and profile information and can effectively grow your practice online. Where do Facebook Ads Appear? Search-Based Ads Newsfeed / Right Column Marketplace Mobile Instagram Instagram…
Your dental clinic is based in a certain location. You want to make sure people in and around that location know about your clinic. So how do you reach out to them effectively and in a way that doesn’t cost…
Engagement rates are metrics that track how actively involved with your content your audience is. Here are some top tips about how you can improve your engagement rate: 1. Post frequently on your social media profiles (and at optimal times)…
For many practices, seasonal campaigns can bring an increase in business. Generating strong enquiries is all about finding and connecting with the right patients on the right channels. So what can your practice do to attract new patients and increase…
Businesses have taken notice of the overwhelming number of customers who prefer to watch videos for information and entertainment. It’s no secret that consumer attention is best held by video: the storytelling ability is heightened with video vs. written content….
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