Create an awesome about page to set your website apart
About pages are often one of the most visited pages on a website. Site users visit them to get an idea of how trustworthy a site is. So these pages offer a great opportunity to connect with visitors and sell them on your site and its offerings.
What do about pages do?
- Clarify who you are and what you do
- Increase reader trust
- Help build your brand
Important elements of about pages
- Who you are – visitors mistrust websites that aren’t clear about who runs them
- Contact information – Even websites with separate contact pages should provide easy access to this information on the about page
- Lead generation form – Visiting an about page shows visitor interest. Provide one or more forms for visitors to sign up for updates
- Article Lists – Provide links to your most important and popular content. Don’t let your about page be a dead end for patients
- Grab the readers attention – Remember that people are inpatient
- Patients know what your website has to offer before coming to your about page – They usually turn to the about page to find out how credible you are
- Your about page should end back where it started but with a difference – Your patient needs something to do with all that your website offers – Sign up for information – Contact you – Read some of your articles – Publicise your website on social media – Buy into your services
Common mistakes to avoid
- Going on and on – Dozens of paragraphs of information will lose the reader’s attention
- Coming across dull – Be more personal than elsewhere on your website
- Formatting badly – A wall of text is hard to digest, break up the page
- Lacking social proof – Post proof that people use and trust your website (case studies, reviews, testimonials)
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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