Creating shareable content for social media and SEO
It’s 
all well and good writing blogs and other content to help market your dental practice, but wouldn’t it be great if it could reach as larger an audience as possible? What if it could also help with your search engine optimisation strategy? Read more to find out why shareability is an important factor when embarking on a content campaign.
Defining Shareability: Why Does it Matter?
“Shareability” is the potential for a piece of content to be shared by a third party. Usually this is a reader sharing a piece of content on their personal social media profile for more people to see.
So why are shares so important for SEO and inbound traffic?
The more people who share a piece of content, the more people are going to eventually see it, and the more people who see it, the more visitors you’re going to have. The more visitors you have the more likely they will read other pages on your practice website, which could influence them to call the practice and book an appointment.
Whenever a link to your website is shared on a social media platform, Google notices. If you have 100 people individually sharing an identical link pointing back to your site, especially within a quick period of time, search ranking algorithms are going to assign more importance to the linked content, thus ranking it higher.
An effective social media presence has far more benefits than just an improved position for SEO. If you can complement your content with genuine, personal engagements via social media on a regular basis, eventually you’ll build a loyal audience of followers. The end result is a new channel for communicating with your potential customers and greater patient loyalty.
How to Make Your Content Shareable:
A captivating title: Make sure your title entices people to read more. Recent title trends include lists such as “The 10 Best…”, which draw people in with a promise of a concise, authoritative presentation and teasing titles like “You’ll Never Guess What…”
Provide Value: Every article should be unique and valuable in some way.
Audience specificity: Shareable articles speak to a specific audience, sometimes very specific (think, “middle-aged females with diabetes considering dental implants”). You may alienate a broader audience, but you’ll be dramatically increasing the interest of the narrow audience you retain.
Concise material: This content can be easily read and digested in a single session. Bulleted lists, numbered entries, step-by-step articles, and sectioned pieces are all very effective.
Accompanying images and media: Content that features an image, or a video is far more likely to be shared than content that doesn’t.
Be Consistent: Search engines love to see consistency. Releasing new content regularly is a demonstration that you are active. Link diversity and consistent posting will help you build a greater domain authority.
If you would like further information about social media or search engine optimisation, give dental design a call on: 01202 677 277 and speak to a member of our team.
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