Google has confirmed earlier rumours that it was looking to challenge music streaming service Spotify, announcing the 'Google Play Music All Access' service at its I/O conference in San Francisco.
Chris Yerga, Android engineering director unveiled the service, which will take on Spotify and Rdio with its subscription based music offering. Google Play Music All Access offers its catalogue of millions of tracks to users for a monthly fee of $9.99. In a bid to lure in customers, Google is offering all users a 30-day free trial of the service, and those who take advantage of the offer before 30 June will pay a fee of $7.99 per month onwards. However unlike Spotify, the firm will not offer a free subscription model.
Much like Spotify, Google Play Music All Access offers a personalised radio feature. When listening to a song, users can opt to switch on the radio service, which will create a personalised playlist based on the track that a user is listening to. Besting Spotify, users can swipe to have a peek at the next song, and have the option to view the full list of songs that are lined up. From here, users can choose to delete songs, and can reorder the playlist.
We currently have have Spotify linked with a Sonos sound system in the office (i'm trying to convince my MD to get the Sub Woofer add-on and apparently he is considering it!) and the number of tracks in its library is mind blowing. Time will tell if Google can cement its place in the music streaming market, but Spotify must be a little worried.