Google UK Search Market Share Slips Below 90%
It’s been reported that in recent weeks, Google has seen its share of the UK search market slip below 90 percent as Microsoft’s rival Bing service grows.
Here at Dental Design we keep a close eye on search engine market share so that we are on top of where we should be focusing our SEO efforts. At the moment our client stats echo the UK average of Google’s 90% market share, so having good rankings for Google still is the priority over its competitors Yahoo and Bing.
If there is a dramatic change in Google’s market share we will certainly take that into account and optimise our clients websites accordingly to maintain their traffic levels.
New data from web tracking firm Experian Hitwise found that Google’s share of search queries in October 2012 dropped by almost 1.5 percent to 89.33 percent, down from 90.74 in September.
This was also down 1.69 percent from 91.02 in October 2011 as rivals Bing, Yahoo and Ask all gained slightly over the period.
Microsoft’s Bing service grew the most as it increased market share by 0.72 percent up to 4.71 percent of all searches across the two months. This helped it grow its year-on-year share by 0.86 percent.
Experian said this may be in part due to the launch of Windows 8 which offers Bing as the default search tool for users, although Google is unlikely to be losing much sleep over the issue as yet.
“Online searches for Windows 8 increased by 120 percent throughout October showing the increased online interest for Microsoft’s new operating system. As search continues to diversify however, the market is likely to continue to shift and change,” it said in a blog post commenting on its findings.
“Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market. There are 18 times more searches conducted on Google Sites than on all the other search engines combined.”
Nevertheless any growth for Bing is likely to be welcome news for Microsoft as it continues to inch itself into the market that Google has dominated for so long.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
