Google’s New Fight: Sponsored Blogging
It looks like Google could have a fight on its hands as sponsored blogging and tweeting are becoming increasingly popular. The search giant has always taken a very strong stand against the controversial topic of paid links and although the debate has quieted in recent years, it is about to get revived and expanded upon.
The Federal Trade Commission is reportedly drafting guidelines for bloggers who promote products specifically when conflicts of interest are not disclosed to readers. In spite of that pending regulation, Google is raising concerns since its search engine cannot fully discern all paid and sponsored blog posts. The company recently frowned upon the practice at a recent blogger event.
Although paid sponsorships are commonplace in traditional media, Gray says people have the ability to distinguish when it is happening and when it is not. The Internet however is a whole new space in which the sponsorships are not as obvious.
As a result, Google is struggling to figure out how to handle the issue. The company would like to see more user data and multiple sources that verify the post and links. As Matt Cutts of Google said on his blog: “We [Google] take the subject of paid posts seriously and take action on them.”
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