Facebook have announced a cull in inactive and memorialised accounts, this means that you could potentially see a slight dip in the number of likes that your dental practice’s Facebook page has. Don’t panic though, it’s a good thing!
Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, Facebook are updating the way Page likes are counted by removing memorialised and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.
There are two main benefits to removing voluntarily deactivated and memorialised Facebook accounts from Pages’ like counts:
Business results: Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people similar to their followers.
Consistency: Facebook already filters out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.
It’s important to remember, that these removed likes represent people who were already inactive on Facebook. So this will just make it easier for you to create content for those who wish to consume it.
Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.
If you would like further information about running a Facebook page for your dental practice, give the team at Dental Design a call on 01202 677 277 who will be happy to help you.