Increasing Patient Loyalty

Increasing Customer Retention | Dental Design Marketing
4 May 2020 | | Marketing

Understanding the Lifetime Value of your patients is crucial for Dentists. It allows you to be more aware as to what your practice is doing correctly (or incorrectly), as well as giving you an insight into future financial forecasting. Both hugely beneficial pieces of information and as our teeth always need looking after, a good relationship with our dentists ensures this.

So, what, as a dental practice, can you do to ensure that you are encouraging patients to keep coming back? Here are a few things to ask yourself:

– Are we giving our patients Immediate & Constant Attention?

Each patient will believe that their needs are the most important and they are, right??

Whilst telephone and e-mail will always remain a reliable communication method, more social avenues are being used widely. Website features such as live chat, WhatsApp for business and Facebook create avenues that could put the patient in direct contact with you far quicker, and for wider windows of time.

Being able to communicate instantly and get the answer they need can make a huge difference to that first impression, as well as the long-lasting bond between patient and dentist.

–  Are we providing Quality Service – A reason to brag?

This one goes without saying.

Offering high-quality treatment is something 100% of practices will aim to achieve. Failing to aspire to this will likely encounter problems. The ultimate benefit of offering high-quality service is that you give your practice an extra marketing channel…the satisfied patient.

Word of mouth endorsements, not to mention the visible effects of your work, can both combine to be a powerful tool. Giving the individual this sense of enrichment will also keep them coming back for the long term too.

– Are we offering a service that is Clear, Comfortable & Convenient?

Neatly wrapped up through alliteration, the above points are all about a patient’s perception of accessibility.

Clarity is about ensuring reliable information is available on your website keeps a patient in the know. Furthermore, it ensures your site is being updated regularly.

Comfort is achieved by making sure the space you provide your service in is clean, open and inviting.

While convenience is ensuring you are offering services & services that your patients will find of use. Developing your services around customers’ needs shows understanding and will keep individuals coming back.

– Are we encouraging Feedback & Following-up on this?

Being able to see tangible results from their feedback can do wonders for increasing a patient’s affection to the practice. Reaching out to your patients to gain a greater understanding of what you can do to improve should form a marketing activity regardless, yet acting on these can often be forgotten.

Making that extra effort to follow-up on feedback gives the patient safety in knowing their opinions are heard, trusted and deemed as valuable by their dentist.

If you Would like further information on how you can implement some of the pointers above, do not hesitate to get in touch with your Account manager.

We are more than happy to help.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents