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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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YouTube can be a great source of traffic. If you are considering using this platform or are already using it then you might want to give your videos the best chance of being seen as YouTube can be an incredibly…
Having active social media accounts is a sign of a company’s dedication to transparency, accountability and even customer service. Patients (aka your customers) recognise this, and expect to see your practice engaging with customers on Facebook. Even though “silent” customers…
With just two days left in 2014, it’s time for some annual digital marketing predictions for the upcoming year. 1. Content marketing – Content marketing has become a large part of many marketing budgets. Businesses are continuing to move from…
Call to action is important in online marketing. They help encourage visitors on your website into carrying out a particular action e.g. to make a call, book an appointment etc. So you will be pleased to know that Facebook are…
A great website is useless without traffic, and more importantly, qualified traffic that converts visitors into customers. This is where search engine optimization (SEO) and pay-per-click (PPC) come into play. PPC works hand in hand with SEO, driving visitors to…
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Sometimes conventional wisdom gets it wrong, like the old…
As 2014 draws to a close, Google has released an insight into some of the top searches made using their search engines globally over the course of this year. Robin Williams, whose untimely passing dominated headlines in summer 2014, was…
We are all being told that unique content is what Google loves. But creating GREAT content can be tricky. If you are looking for ways to grab people’s attention, keep them reading and to ultimately make some sort of action…
Over the past year, video has really taken off dramatically. YouTube alone has more than 4 billion views per day and is the second largest search engine right after Google. Video marketing is one of the most effective ways to promote…
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