Catch our latest marketing advice & information.
By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Content marketing has grown to becone one of the most powerful tools available for doing business and connecting with targeted patients through the internet. Practices must have an effective content strategy because the majority of their purchase-decision making process has…
It has been reported that this year Facebook aim to increase their efforts to punish brands that post too much promotional content. In addition they will also be punishing those brands who use many Facebook-baiting practices (e.g. asking for clicks,…
Google could be making its first serious move into the mobile operator space as rumors suggest it’s looking to launch a new project known only as “Nova”. That’s according to a report at The Information (paywalled), which claims that Google…
In short, no. However, it is true that Google now looks for meaning, rather than specific keywords when ranking websites. So if you’re obsessing about ranking for one certain keyword, for example ‘Dentist Reading’ you might struggle. When Google scans…
Blogging on a frequent basis is a relatively easy and inexpensive way to enhance your inbound marketing, drive traffic to your site, and attract more potential patients. A regularly updated blog can produce a constant stream of interested patients. When you publish…
I cannot tell you how long we have been banging on about mobile friendly website design, though if you’re an existing client of ours reading this, I am sure you know! And for this we are collectively sorry. Or are…
Why is Facebook acquiring Wit.ai important I hear you ask? Well, Wit.ai allows developers to build applications and devices that you can talk to. It effectively turns your voice commands into actions. Whilst Facebook has not revealed what they plan…
Are you looking to increase the uptake of dental implants cases at your practice? Look no further. Trends have been pointing to older generations joining Facebook for a while. Now, the latest research shows that over half of internet users…
We can no longer deny the significance of inbound marketing (‘pulling’ people using marketing to buy-into a product or service, rather than pushing it onto them). Consumers are smarter and they know what they want. It’s not about seeing something…
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