The ‘new’ social media

The ‘new’ social media
19 October 2011 | | Internet, Marketing, Technology

With more and more sources of social media readily available for people to use, it is no wonder that competition between the leading sites, i.e. Facebook, Twitter, You Tube etc is ever increasing. Over the past few months we have seen various changes within these social media sites, for example Twitters integrated picture tweet and most recently Facebooks new features, the most controversial being the ‘timeline’ feature. The question is – are the consumers happy with these changes?

As a marketing tool social media sites are key for putting your message out there, and gaining recognition for your dental practice. However are the social media sites over complicating things now days? The following article highlights the public’s thoughts on the ‘new’ Facebook.

Facebook Users Hit “Dislike” Button for Timeline [STUDY]

About 56% of Facebook users who are aware of changes to the social network dislike them, according to a new poll.

A telephone survey of 2,000 people conducted by USA Today and Gallup found that 26% of people who use the site daily are “very concerned” about privacy vs. 35% who use it once a week. Those figures are significant in light of Facebook’s new Timeline feature, which gives users the opportunity to share their histories on the site and gives Facebook more targeted information for advertisers. Facebook’s schedule to roll out Timeline is unclear.

Facebook’s changes, however, are apparent to daily users, but not as much to the general public. Only 34% of the people surveyed were aware of the changes, although 87% of daily users were. Of users who were aware of the changes, 56% didn’t like them; 36% liked them. Those figures track closely to Mashable‘s poll of 3,200 users on Sept. 30. In that poll, about 59% of users said they couldn’t be bothered to fill in their Timelines.

The survey shows that although Facebook may be a ubiquitous part of millions of people’s lives, for many it’s still merely a curiosity.

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