The key to getting the most out of your social media is listening to what your audience has to say about you, analysing the data and using all those insights to improve on your marketing moving forward.
Here is a list of some of the best free monitoring tools:
1) Hootsuite
Hootsuite is one of the best free social media management tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn and Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi. It helps you keep track and manage many social network channels.
It can enable you to monitor what people are saying about your practice and help you respond instantly. You can view streams from multiple networks, post updates or reply directly. With so many social networks for businesses to manage, it’s no doubt management tools have become so popular and relied upon by many companies today.
2) Social Mention
Social Mention monitors over a hundred social media sites and can provide you with free daily email alerts of your practice, brand, marketing campaign, industry specific news or a competitor. The tool can be used to locate mentions across the board or you can choose to search specifically for keywords identified in video, blogs, events, bookmarks, comments, news, Q&A format and audio media.
3) TweetReach
TweetReach is a simple way to measure how far something traveled on Twitter and provides you with a set of metrics to help you understand a particular topic being searched for. It is a good way of finding out who are your most influential followers, showing you the right people you should be targeting with the aim to share and promote online content.
We search Twitter for all mentions of a search term and generate a report with detailed information about that term’s reach on Twitter. We measure the number of different people who saw tweets about something, as well as how many total impressions were generated. Anyone can run a quick report at no cost but it will only search for the 50 most recent tweets on your search term.
4) Twazzup
Twazzup is great for social media beginners looking for a Twitter monitoring tool and search experience. It takes everything that Twitter has to offer and lets users find what interests them the most. You just enter the name or business you want to track and you instantly get real-time updates including unique search results:
5) IceRocket
The main difference between using search engines vs. social media is that you’ll usually find new content faster through social and depending on who you’re following and who they’re following/retweeting, you’ll see a lot of content that you might not have found in the search engines.
There are some great social media tools that can help including IceRocket which has a good “Search All” functionality giving you recent results from the blogosphere, Facebook, and Twitter. The tool allows you to choose the periods of time you are interested in monitoring. It can be used for keeping an eye on blogging activity, as they have around 200 million blogs in their database and also provide the possibility of finding the latest trend terms related to your search.
6) TweetDeck
TweetDeck is a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts.
7) Reachli
The image promoting site, Reachli, helps companies measure their image and video shared content with an array of tools. You are able to analyse the types of images that best suit your audience. Currently Reachli targets Pinterest but may expand in the future for more niche sites that target visual sharing into their insights.
8) SproutSocial
Sprout Social is an integral social media management tool created to help businesses grow their social media presence. The platform currently offers users the ability to integrate with Facebook, Twitter, Google+, LinkedIn, Zendesk and UserVoice.
9) SocialRest
SocialRest is a new app that measures social shareability, engagement, and conversions made from a brand’s website content across social platforms. It also tracks conversions made from the social influencers engagement with your brand.
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