Yahoo looks to mine Twitter for search

Yahoo looks to mine Twitter for search
5 August 2009 | | Internet

Yahoo officesYahoo looks to mine Twitter for search
Yahoo still plans to invest in developing search, despite last week’s deal with Microsoft.

Yahoo looks to mine Twitter for search
Yahoo still plans to invest in developing search, despite last week’s deal with Microsoft.
By Alexei Oreskovic, Reuters, 3 Aug 2009 at 09:32
 
It may have signed away its search for a decade to Microsoft, but Yahoo is still looking to develop real-time search to look at sources like Twitter.
Prabhakar Raghavan, the head of Yahoo Labs, said that the company could potentially “mine” messages from Twitter, the popular microblogging service, to offer web surfers search results beyond those already offered by Microsoft’s Bing.
Bing is the Microsoft’s new search engine, that will provide Yahoo’s standard search results under the terms of a long-awaited partnership announced last week.
“I’ve always held that the interesting thing of Tweets is not necessarily searching them but mining them. So we could real-time mine them, then assemble what we mine into the search engine,” said Raghavan in an interview with Reuters.
By “mining” the data, Yahoo could offer search results far beyond a simple list of comments on websites, for instance, but instead could analyse data and group results by criteria ranging from topic to geography.
While Raghavan stressed that he was not “pre-announcing” any product plans, he said his comments were intended to paint a picture of some of the things that Yahoo is considering in its new form.
Investing despite Microsoft
Raghavan said much of the $200 million in annual savings from the Microsoft deal will come from back-end infrastructure technology, now that Yahoo no longer invests in the resources to crawl and index the world’s vast number of web sites.
But he said that Yahoo will continue to develop innovative search and communications products.
“In terms of satisfying user intent, the hard work and in some sense the bigger growth opportunities for differentiation are not the back-end of crawling and indexing, but really surfacing and assembling content the right way to satisfy user intent,” he said.
Raghavan also said that real-time data could increasingly be incorporated into future versions of Yahoo communications products, like Yahoo Mail, and that making deals to get access to feeds from companies like Twitter and Facebook could be worthwhile.
“Does it make sense to consider such deals? Absolutely. When you say do you need to, it depends on the business reality and the current market,” said Raghavan.
“It absolutely makes sense to think creatively on everything from getting the right feeds to crafting a different communications interface that combines the best elements of mail and some of these newer, emerging genres,” he

https://www.itpro.co.uk/613450/yahoo-looks-to-mine-twitter-for-search Article from Reuters.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents