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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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You’ve got the website. You’re running the ads. Enquiries are coming in. So why aren’t more of them turning into patients? For most practices, the answer is painfully simple: the follow-up just isn’t happening fast enough, or at all. The…
We manage Google Ads for over 50 dental practices across the UK. Rather than guessing at trends, we pulled 90 days of live campaign data. Here is what it actually shows about which treatments are worth advertising. Emergency Dentistry: The…
AI is changing the way people search for information online. Tools like ChatGPT, Perplexity, and Google’s AI Overviews have become part of everyday life, and it’s natural to wonder what that means for your website and your new patient enquiries….
Artificial intelligence has completely changed the way dental practices approach content marketing. Blog posts that once took hours to write can now be produced in minutes using tools like ChatGPT and other AI writing platforms. At first glance, it sounds…
There’s something about the Summer that makes people look in the mirror a little longer. The coats come off, the sunglasses go on, and suddenly everyone is very aware of their smile. Be it weddings, holidays or beach photos, summer…
Patient expectations have changed. People want quick answers, easy booking, and support whenever they need it, not just during practice hours. For dental practices, this can be difficult to manage with a busy reception team. That’s where AI chatbots come…
Broad match keywords have become one of the most debated topics in Google Ads. Google continues to push automation, encouraging advertisers to rely on broad match alongside smart bidding to drive performance. On the surface, it sounds appealing. Less manual…
One of the most common questions we hear is simple: how long will it take for my PPC campaign to work? The honest answer is that while campaigns can generate activity quickly, consistent, high-quality performance takes time to build. Paid…
Before we dive into the data, let’s define the shift. We are moving from the era of SEO (Search Engine Optimisation) to GEO (Generative Engine Optimisation). While SEO focuses on ranking your website on a results page like Google, GEO…
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