Every practice needs good reviews. Did you know that positive reviews are an important ranking factor for local SEO? High-quality, positive reviews from your patients will improve your practice’s visibility and increase the likelihood that a potential patient will visit…
Video content is growing dramatically with consumers finding videos much more engaging and easier to recall. 81% of businesses now use video in their marketing strategy and this figure has increased by 63% compared to last year. Viewers claim they…
What are Facebook Ads? Facebook ads are targeted to users based on their location, demographic, and profile information and can effectively grow your practice online. Where do Facebook Ads Appear? Search-Based Ads Newsfeed / Right Column Marketplace Mobile Instagram Instagram…
How to increase your engagement rate on social media
2 December 2019 | Lucy Mander | Marketing, Social MediaEngagement rates are metrics that track how actively involved with your content your audience is. Here are some top tips about how you can improve your engagement rate: 1. Post frequently on your social media profiles (and at optimal times)…
Why do long tail keywords matter
28 November 2019 | Lucy Mander | Marketing, Search Engine OptimisationLong tail keywords are search terms with relatively low search volume and competition levels. Long-tail keywords can drive a huge amount of high-converting traffic to your website and dramatically increase revenue for your practice. The length of the keyword isn’t…
How to improve your marketing over the holiday season
8 November 2019 | Lucy Mander | Marketing, Social MediaFor many practices, seasonal campaigns can bring an increase in business. Generating strong enquiries is all about finding and connecting with the right patients on the right channels. So what can your practice do to attract new patients and increase…
What an unforgettable week trekking the Great Wall Of China For Julia’s House
28 October 2019 | Lucy Mander | UncategorisedWe’re back! And what an amazing adventure we’ve had – we are so proud to have been a part of this incredible team and we’re so overwhelmed by what everyone has achieved. An incredible 5 days climbing the equivalent of…
Businesses have taken notice of the overwhelming number of customers who prefer to watch videos for information and entertainment. It’s no secret that consumer attention is best held by video: the storytelling ability is heightened with video vs. written content….
Why should your dental practice be using social media?
28 August 2019 | Lucy Mander | Marketing, Social MediaThe power of social media has grown so much and social media platforms such as Facebook and Instagram allow for excellent marketing opportunities for dentists, who are looking to promote their dental practice. Like any business, if your dental practice…
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