We love Google Adwords. It’s quick, responsive, and there’s never been as many detailed metrics to monitor, track, and help you tweak your PPC campaigns to get the best performance out of them. Whether you’ve an open budget and want…
Search Engine Land have recently reported (June 17th) on an anonymous tip they have had from reader. The steely eyed reader noticed a text messaging icon on a Google Adwords advert, indicating that Google is testing the idea of an SMS/…
Every time you Google something, you’re likely to see an ad matching your query. Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize Return on Investment. When a visitor clicks…
SEO Alphabet
13 June 2016 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social MediaAnchor Text – A clickable text in a hyperlink, should be keyword rich Back Link – An incoming link to a website from another website, it’s always better to have less high quality links than more low quality ones Content…
Like a lot of things in life; sometimes all it takes are a few timely, well thought out tweaks here and there to fix tired and under-performing PPC campaigns. All our PPC management packages include a scheduled set of good…
In the last two weeks our SEO team have been swatting up on the latest changes to Google AdWords and then taking their annual and biennial Google AdWords exams. We all passed! The Google AdWords Certification Exam is a professional accreditation that…
Pay Per Click enables you to quickly get your website listing on the sponsored results section of search engines by paying for it. You pay a fee based on how competitive your chosen keyword is whenever a view clicks through…
New Year, New Strategy – Increase traffic to your website!
10 December 2015 | Lucy Mander | Marketing, Pay Per Click, Search Engine Optimisation, Social MediaThe goal of all successful dental websites should be to drastically increase traffic for a long, reliable and sustainable period of time. Having a memorable practice website will play an essential role in long term brand recognition and gaining new…
Google constantly updates the layout of its features in the Search Engine Ranking Page’s (SERP’s). Our job is to monitor how our websites are ranking on Google and make adjustments to ensure the website continues to have the same level…
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