Focusing on ways to boost the ranking of your website and brand presence in the search engine results remains a priority for all practices looking to market their dental services online. Search engine algorithms are complex and it’s difficult to…
The Importance Of Online Reviews
14 June 2019 | Lucy Mander | Blog, Marketing, Search Engine OptimisationOnline reviews and SEO have been closely tied for a long time. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. The importance of online reviews in today’s world…
10 Tips For An Effective About Us Page
12 June 2019 | Rosie Littlejohns | Search Engine Optimisation, Web designWriting an About Us page for your website is a necessary, if a little awkward, task. It can be a challenge to speak about your business objectively, but it’s important that your site includes one. It’s the page where you…
Optimising websites to rank for number one is everyone’s goal, many factors go into this process and lots of time and effort. In the industry there’s many guidelines from Google themselves in what the best practice is, providing an insight…
Your Dental Marketing Strategy
22 May 2019 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaGrabbing the attention of new patients and retaining the existing ones entirely depends on your marketing plan. Take a look at our top tips to help you market your dental practice in 2019. 1. Your Website There are so many…
Useful Tips To Boost Traffic To Your New Blog
22 May 2019 | Marcus Amberton | Blog, Marketing, Search Engine Optimisation, Social MediaEveryone is aware by now (I hope!) that in order to increase the visibility of your website as much as possible you should be undertaking activities such as posting regular blogs. However, there is often fear if anyone will even…
How to Increase Patient Signups with Google My Business
20 May 2019 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationThe visibility power of a page one ranking on Google Search Engine Results page is substantially higher than page two. With a Google My Business listing you’re providing an additional channel of potential page one traffic. “This traffic means guaranteed…
Keeping your website content fresh and regularly updated should be a major focus for all dental practices. The freshness of your website’s content is an important ranking factor. With more and more data and content being produced, Google promotes the…
7 CONTENT QUALITY FACTORS AND HOW TO MEASURE THEM
4 April 2019 | Marcus Amberton | Blog, Search Engine OptimisationIt’s still clear that in 2019 high quality content is up at the top in regards to ranking signals. Google’s mission is to ensure the web is within guidelines of what trustworthy content is, in August 2018 we saw this…
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