Google Keeps Busy: Multiple Updates for October 2012
The end of September and beginning of October 2012 have proved to be busy times for Google. The search giant rolled out several updates that jostled the rankings of many websites.
At the end of the day, the rules for SEO really aren’t any different. All of the updates are taking aim at weak content and poor user experience. Here at Dental Design we are constantly keeping an eye on any changes that the search engines are making especially Google. We aim to create original content; follow best practices; and maintain your site with users first in mind, search engines second, then the quality of your site will be rewarded in search rankings.Here’s our rundown of the most important updates in chronological order….
Panda Update: Google rolled out its Panda algorithm for the 20th time during September 27th -30th . Ordinarily, Google runs Panda about once per month to filter through search results and penalize sites with low-quality content. But, Panda’s algorithm was upgraded for this 20th run, which had a dramatic impact on search results. The last several Panda updates only affected about 1% or less of search queries – while this new Panda update affected 2.4% of English queries.
EMD Update: The Exact Match Domain (EMD) update was a brand new algorithm that Google pushed on September 28th , which affected about 0.6% of English searches. This update specifically targeted websites that had high rankings by virtue of their domain name being an exact match for search queries. However, this doesn’t mean that all EMDs will rank poorly. Google’s real goal with this update is to penalize low-quality websites that are only riding high because of their domain names. Having an EMD is fine, so long as website is a source of good content. These high-quality websites still have high rankings after the EMD update:
- Freerecipes.org for “free recipes”
- Cheaptickets.com for “cheap tickets”
- Hotels.com for “hotels”
In a way, the EMD update is very similar to Panda – maintaining high-quality content on your website will keep you from being penalized. Google will roll out the EMD update again in the future (possibly every month, like Panda), but exact dates are not known.
Penguin Update: On October 5th, Google ran its Penguin update for the third time since it debuted in April. This had a small impact on search results, affecting only about 0.3% of English queries.
Top Heavy Update: Officially known as the page layout algorithm, the Top Heavy update rolled out for its second time on October 9th. This also turned out to be a relatively small update, affecting only about 0.7% of English searches.
For more information on search engine optimization of your website, call us today on 01202-677277.
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