Google Keeps Busy: Multiple Updates for October 2012

Google Keeps Busy: Multiple Updates for October 2012
15 October 2012 | | Uncategorized

The end of September and beginning of October 2012 have proved to be busy times for Google. The search giant rolled out several updates that jostled the rankings of many websites.

At the end of the day, the rules for SEO really aren’t any different. All of the updates are taking aim at weak content and poor user experience. Here at Dental Design we are constantly keeping an eye on any changes that the search engines are making especially Google. We aim to create original content; follow best practices; and maintain your site with users first in mind, search engines second, then the quality of your site will be rewarded in search rankings.Here’s our rundown of the most important updates in chronological order….

Panda Update: Google rolled out its Panda algorithm for the 20th time during September 27th -30th . Ordinarily, Google runs Panda about once per month to filter through search results and penalize sites with low-quality content. But, Panda’s algorithm was upgraded for this 20th run, which had a dramatic impact on search results. The last several Panda updates only affected about 1% or less of search queries – while this new Panda update affected 2.4% of English queries.

EMD Update: The Exact Match Domain (EMD) update was a brand new algorithm that Google pushed on September 28th , which affected about 0.6% of English searches. This update specifically targeted websites that had high rankings by virtue of their domain name being an exact match for search queries. However, this doesn’t mean that all EMDs will rank poorly. Google’s real goal with this update is to penalize low-quality websites that are only riding high because of their domain names. Having an EMD is fine, so long as website is a source of good content. These high-quality websites still have high rankings after the EMD update:

  • Freerecipes.org for “free recipes”
  • Cheaptickets.com for “cheap tickets”
  • Hotels.com for “hotels”

In a way, the EMD update is very similar to Panda – maintaining high-quality content on your website will keep you from being penalized. Google will roll out the EMD update again in the future (possibly every month, like Panda), but exact dates are not known.

Penguin Update: On October 5th, Google ran its Penguin update for the third time since it debuted in April. This had a small impact on search results, affecting only about 0.3% of English queries.

Top Heavy Update: Officially known as the page layout algorithm, the Top Heavy update rolled out for its second time on October 9th.  This also turned out to be a relatively small update, affecting only about 0.7% of English searches.

For more information on search engine optimization of your website, call us today on 01202-677277.

 

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2024
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents