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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Your website’s bounce rate is a vital indicator of how well your site is performing. A bounce rate represents the percentage of users who visit a website and only view a single page before ‘bouncing’ off and leaving the site…
No practice likes receiving negative feedback, but negative reviews don’t need to be daunting. It all comes down to the way you approach them. You can then quickly change the things you’re not doing as well to improve your overall…
I have to say that I find nothing is more puzzling in life than when Kirstie and Phil ask the two prospective homeowners about their budget. ‘Well, I’m a part-time water slide tester and my wife volunteers for the local…
SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
A successful dental practice requires a steady flow of patients. In order to bring in new patients, you need an effective online strategy using several marketing tactics. These can include: 1. Search Engine Optimization 2. Pay Per Click Advertising 3….
SEO is one of the most complex and misunderstood marketing disciplines. It combines a large number of tools and best practices that evolve consistently, all adjusting to the regular Google updates that are released. Bad habits can be established by…
As I write this piece I’m reminded of the title of a 1970s BBC sitcom, ‘It Ain’t Half Hot Mum’. Summer has well and truly arrived and the UK sits sweltering in a heatwave that currently shows no signs of…
Is your PPC campaign not performing well? It might be worth looking at your landing page! An effective landing page is the cornerstone of a successful Google Ads campaign. Each landing page should be designed to prompt an action from…
New privacy laws such as the release of iOS14 and Google announcing that it will phase out third-party cookie tracking by 2023 will make it more difficult to track new customers. Platforms are now measuring performance using first-party customer data…
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