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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Performance Max (PMax) has become one of the most talked-about campaign types in Google Ads. And for good reason. It promises more automation, wider reach, and better results using AI. But from a dental marketing perspective, the reality is a…
If you’ve logged into your Google Ads platform recently and noticed some new conversion actions popping up, you’re not alone. Google has been busy introducing “Google-hosted” conversions that trigger automatically when you have location assets (formerly known as location extensions)…
SEO has always been data-driven, with marketers relying on specialist tools to track rankings, backlinks and performance. Now, AI is changing SEO and it’s reporting with automated insights and predictive analysis. But how accurate are these tools, and do traditional…
If digital marketing were a dentist then Google Ads would be the reliable, friendly old practice you’ve been going to for years. The one who’s great at what they do, never lets you down and that everyone automatically thinks of…
The way patients interact with Google Ads has fundamentally shifted. Following our Google Ads 2025 Benchmark Report, we have seen a clear move toward AI Mode, generative summaries, and intent-led ad delivery. For dental practices, PPC success in 2026 is…
Educational content has become one of the most powerful tools in dental marketing — not just for improving search engine rankings, but for turning curious website visitors into booked patients. Today’s patients are more informed than ever. Before picking up…
Advertising within conversational AI is now being tested in the United States and could change the way patients find local healthcare services in the years ahead. As this technology evolves and reaches the UK, dental practices may be able to…
So it’s January, you’ve had a few weeks off (if you’re lucky), you’re up to you eyeballs in it, your reception team are swamped and the phone is ringing. You know that every missed call is a missed opportunity. Every…
If your website is getting traffic but not generating enquiries, you are not alone. Many practices are investing in SEO, paid ads and social media, only to find that their website quietly becomes the bottleneck. Users arrive, look briefly, and…
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