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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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If digital marketing were a dentist then Google Ads would be the reliable, friendly old practice you’ve been going to for years. The one who’s great at what they do, never lets you down and that everyone automatically thinks of…
The way patients interact with Google Ads has fundamentally shifted. Following our Google Ads 2025 Benchmark Report, we have seen a clear move toward AI Mode, generative summaries, and intent-led ad delivery. For dental practices, PPC success in 2026 is…
Educational content has become one of the most powerful tools in dental marketing — not just for improving search engine rankings, but for turning curious website visitors into booked patients. Today’s patients are more informed than ever. Before picking up…
Advertising within conversational AI is now being tested in the United States and could change the way patients find local healthcare services in the years ahead. As this technology evolves and reaches the UK, dental practices may be able to…
So it’s January, you’ve had a few weeks off (if you’re lucky), you’re up to you eyeballs in it, your reception team are swamped and the phone is ringing. You know that every missed call is a missed opportunity. Every…
If your website is getting traffic but not generating enquiries, you are not alone. Many practices are investing in SEO, paid ads and social media, only to find that their website quietly becomes the bottleneck. Users arrive, look briefly, and…
How webhooks and Zapier help protect your conversion data in a cookie limited world Digital marketing for dental practices is becoming increasingly data-challenged. Between stricter privacy regulations, browser restrictions and the widespread use of ad blockers, accurately tracking leads from…
The way patients find, compare, and book dental care is changing fast. Looking ahead to 2026, three things are changing the game: AI-powered search and content, hyper-local discovery, and short, trust-building social videos. For dentists and practice managers, that means…
I love a deal. With the January sales just around the corner I’m going to be in my element. Back in the day that would mean trawling the high street, looking for those 75% off stickers. Of course, in 2025…
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