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AI has changed the way businesses create website content. A blog post, treatment page or FAQ can now be produced in minutes rather than hours. For dental practices, this can be useful. But there is a big difference between using…

If you’ve been told to run your practice website through an AI tool for a quick audit, you’re not alone. It’s become popular advice lately, and on the surface it makes sense. It’s free, it’s fast and it sounds very…

When did you last miss a call because you were busy with a patient? And what happened to that person? Did they wait patiently by the phone for a callback, or did they Google “dentist near me” and ring the…

With most of the year behind us, it is a good time to look back at what has actually happened in search so far in 2026. There have been some real shifts, and a few of them matter a lot…

Think about the last time you needed to find something quickly. Did you type it into Google, or did you just ask your phone out loud? A growing number of patients are doing the second one. They talk to Siri,…

For years, dental practices and SEO agencies have relied on Google Search Console to monitor impressions, clicks, click-through rates and average rankings. But with Google’s increasing use of AI-powered search, those traditional metrics no longer tell the whole story. Google…

“I know we should have a social media presence, but I don’t think it’s actually bringing in new patients, so what does it actually do” It’s a statement we hear from numerous clients, and it’s a fair point. But it’s…

When a dental practice isn’t getting the results it expected from Google Ads, the first instinct is often to blame the campaign itself. Maybe the keywords are wrong, the budget isn’t high enough, or the adverts need rewriting. Whilst these…

Got gaps in the diary? Facebook and Instagram ads are one of the fastest ways to generate new patient enquiries. But if your campaigns aren’t set up properly, it’s easy to waste budget with little to show for it. Choose…