Customers and businesses both benefit when a business is reviewed on Google. Customers can make informed decisions based on information from people they trust. Businesses can strengthen their relationship with customers by directly engaging with reviewers on Google. To encourage…
Content marketing has grown to becone one of the most powerful tools available for doing business and connecting with targeted patients through the internet. Practices must have an effective content strategy because the majority of their purchase-decision making process has…
Google could be making its first serious move into the mobile operator space as rumors suggest it’s looking to launch a new project known only as “Nova”. That’s according to a report at The Information (paywalled), which claims that Google…
Blogging on a frequent basis is a relatively easy and inexpensive way to enhance your inbound marketing, drive traffic to your site, and attract more potential patients. A regularly updated blog can produce a constant stream of interested patients. When you publish…
Optimise Your Landing Pages
6 January 2015 | Lucy Mander | Creative Design, Marketing, Pay Per ClickVisitors arrive at your web site through a variety of online channels: pay-per-click (PPC), organic search (SEO), e-mail offers and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product….
Marketing Predictions For 2015
30 December 2014 | Lucy Mander | Creative Design, Marketing, Search Engine OptimisationWith just two days left in 2014, it’s time for some annual digital marketing predictions for the upcoming year. 1. Content marketing – Content marketing has become a large part of many marketing budgets. Businesses are continuing to move from…
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? Sometimes conventional wisdom gets it wrong, like the old…
Over the past year, video has really taken off dramatically. YouTube alone has more than 4 billion views per day and is the second largest search engine right after Google. Video marketing is one of the most effective ways to promote…
10 Ways to improve SEO Rankings
11 December 2014 | Lucy Mander | Marketing, Search Engine OptimisationThere are hundreds of things that you could be doing to help your rankings. On page SEO is perhaps the most important process not only for better rankings but also for a successful internet marketing campaign. Here are just ten of…
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