PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…
Google AdWords: What Are Match Types?
4 April 2018 | Rosie Littlejohns | Blog, Marketing, Pay Per ClickUsing Google AdWord to run advertising campaigns can be an effective and quick way to gain new patients for your dental practice. Also known as PPC, or Pay-Per-Click advertising, Google ads allow dental practices to gain exposure for key terms…
Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…
Advertising in Google is an excellent strategy to help promote your practice and treatments to an audience that may not know your practice exists. There are so many benefits to Google ads: they are highly targeted, you only pay when…
Google has been busy lately! With some great changes to their business listing on top of their new Adwords interface shows that Google are very much about improvement and staying with the times. Google has lately released their new Adwords…
Pay Per Click (PPC) Ads are great as you only have to pay for them when you receive clicks… Hence the name. However, as many people that have run a PPC advert will confirm, getting a click is half the…
A Pay per Click campaign involves producing targeted advertisements which are shown in the sponsored listings to the top and the right of the organic results. Advertisers select keywords which will trigger the Ads to show in the search results…
Why Am I Not Rank 1?
23 June 2017 | Marcus Amberton | Blog, Internet, Marketing, Pay Per Click, Search Engine OptimisationThere are numerous reasons that can affect why your site may not be first in Google. Even if you have a checklist of all of the known SEO ranking factors and you have worked through them all; there is still no…
How to write a perfect Google review
2 June 2017 | Marcus Amberton | Blog, Internet, Marketing, Pay Per Click, Social MediaFirstly, I should mention, that Google uses an algorithm to test reviews, and even the reviews, get reviewed. This algorithm will scan the reviews looking for obvious no-no’s like swearing, racism, sexism and other general unpleasantries. We have spoken to…
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