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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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And breathe. What a year that was! Whatever its origins, the phrase ‘may you live in interesting times’ has always been determined as something one might say to an enemy. Nobody wants to live through turmoil, and 3 prime ministers…
Like most businesses, you’re probably using Google Analytics to track your website performance and measure how well your marketing campaigns are performing. With the sun setting on Google’s old Universal Analytics and everyone moving onto GA4, it might also be…
What is a featured snippet? Featured Snippets are short pieces of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. They are more likely to appear when users enter informational queries….
What’s the difference between Google Tag Manager and Google Analytics? Google Tag Manager is used for storing and managing code. Google Analytics is used for data analysis. Google Analytics 4 Google announced that Universal Analytics (UA) will be replaced with…
Search engines like Google, work hard to read and understand the content on a website. By adding schema markup to your site, you can make their jobs a whole lot easier and boost your rankings. Schema markup, also known as…
Semrush is an SEO tool to help improve your online visibility and discover marketing insights. Here are some key tools that could help: 1. Backlink Gap You can use this tool to compare the backlink profiles of up to five…
I’m sorry. I know, I know, why am I talking about next year when it’s only October? We’ve not even passed Halloween yet, let alone thought about Christmas, and yet here I am with 2023 in the title. Look, I…
Trekking to Machu Picchu has been on my bucket list for many years and the fact that I’m doing it for such an incredible cause, to raise money for Julia’s House Children’s Hospice, makes it even more rewarding. Over 1.2…
There’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s only predicted to be even more challenging over the coming months. So what does this mean for UK…
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